智慧树知到《商务英语视听说》2019章节测试答案

智慧树知到《商务英语视听说》2019章节测试答案

第1章 单元测试

1、How many chapters are included in the course?

答案：16

2、This course aims to develop students’ proficiency in the use of English knowledge and skills in a wide range of business environments.

答案：对

3、This course is designated for undergraduate English majors.

答案：错

第2章 单元测试

1、What are the basic elements in a resume?

答案：one’s personal information, educational background, job intention, relevant skills and qualifications, relevant experiences, achievements and rewards and so on

2、Which of the following should NOT be highlighted in your self-introduction?

答案：your hobbies

3、In the mode of “STAR”, the letter”S” stands for . 答案：Actions

4、When you are asked “why do you apply for this post?” in the job interview, the interviewer is actually asking about _. 答案：your career planning

5、Which of the following should you do in the job interview?

答案：We should know about the company or post applied as much as possible.

6、In the mode of “STAR”, the letter “A” stands for ____.

答案：Actions

7、Which of the following is NOT a frequently-asked question in the job interview?

答案：What are your hobbies?

8、During the job interview, we can ask the interviewer directly our future salary or promotion since we are really interested in it.

答案：错

9、Don’t speak with too much facial expression and too many gestures in the job interview.

答案：Lord Byron

10、Use some secular, free language instead of formal language to introduce yourself.

答案：错

第3章 单元测试

1、If the ownership of the companies is not open to the public, we call them closely held companies.

答案：对

2、Subsidiary refers to a company that is owned or controlled by another larger company, i.e. parent company.

答案：对

3、A company structure chart will show the jobs, listed by job title, the reporting structure, and company management.

答案：对

4、A job title is a term that describes in a few words or less the position held by an employee.

答案：对

5、Financial department is responsible for delivering goods to the customers.

答案：错

6、Human Resources Managers are responsible for cultivating, training, retaining, and compensating human talent.

答案：对

7、“2Ls” refer to Language competence and Learning competence.

答案：对

8、“4Cs” refer to Critical thinking competence, Creative competence, Cultural competence and Collaborative competence.

答案：对

9、The following statements are usually related to cultural competence except______.

答案：Discriminates against some individual or group.

10、The following statements are usually related to collaborative competence except______.

答案：Is not willing to learn from others

第4章 单元测试

1、You can make your business call . 答案：during the working hours

2、When answering the phone, you should not say: “__.”

答案：Who are you?

3、When taking a message in a business call, the caller should leave some basic information except _.

答案：0

4、When making a call, sometimes there will be something wrong with the phone or telephone line. Which of the following expressions is not right when expressing the problems?

答案：The phone is in order.

5、When asking for someone during the business call, you should not say: “.”

答案：6A

6、When making a call, sometimes there will be something wrong with the phone or telephone line. At this moment, you can NOT say:

答案：Would you like to leave a message?

7、You should try to speak as loud as possible on the phone so as to make yourself heard clearly.

答案：错

8、In business calls if the person you want is not available, try to leave a message as detailed as possible.

答案：错

9、Usually a business call should not be longer than 3 minutes.

答案：对

10、During the business call we should stick to the subject and do not allow the conversation to drag out with meaningless chatter.

答案：对

第5章 单元测试

1、Contact can be as simple as sending everyone a friendly reminder through office e-mail, phone calls, or a post card reminder through the mail.

答案：对

2、As a chairperson, before holding a meeting, you should also decide who should attend and what the purpose of the meeting is.

答案：对

3、It is ok that you begin a meeting five to seven minutes after it was scheduled.

答案：错

4、It is not necessary to stick to the agenda during the meeting.

答案：错

5、We should respect different views during the meeting.

答案：对

6、A well-planned agenda, posted ground rules, and using a bin can help meeting run effectively.

答案：对

7、The relaxing atmosphere is not good for the meeting to be productive.

答案：错

8、You needn’t use a consistent format when taking minutes.

答案：错

9、You should list all outcomes in the minute.

答案：错

10、A well-planned agenda, posted ground rules, using a bin and __ are the four most important keys to running the effective meetings.

答案：This old friend of John’s

第6章 单元测试

1、If your business trip is not necessary, it can be replaced by some alternatives.

答案：对

2、Making a positive and honest declaration can help you free from security check.

答案：错

3、Every country has specific regulations on the items to be carried in and out of the country.

答案：对

4、If it’s your first time to enter a country, you’d better know the relevant rules of declaration in advance.

答案：对

5、The receptionist should introduce the executive to the visitor first.

答案：错

6、If the meeting cannot be satisfies, the receptionist should always explain the real reason to the visitor.

答案：错

7、The receptionist should keep a register which includes date, time, name and the firm the visitor comes to.

答案：错

8、You should start the business talk with your business partner immediately after meeting him.

答案：错

9、The following can help you plan an efficient business trip except ____.

答案：Minimize your itinerary.

10、“I’d like to choose a hospitable hotel located in the city center, which should be equipped with business center and swimming pool.” In this requirement for room, which aspect is not mentioned?

答案：services

第7章 单元测试

1、A company presentation refers to a prepared speech given on behalf of listener’s own company for marketing and other certain purposes.

答案：错

2、If the basic elements are covered in a company presentation, it definitely means this presentation is an effective one.

答案：错

3、In a company presentation, the speaker should make the content well-organized, clearly identify the main points and supporting points.

答案：对

4、Nonlinguistic techniques mean body language and eye contact.

答案：对

5、In the main body of a company presentation , company profile, location, key personnel, market application areas should be covered.

答案：对

6、In a company presentation, some technical support especially slides, flip charts, PPTs are very important.

答案：对

7、The presenter is supposed to deliver the presentation as soon as possible.

答案：错

8、When company’s performance should be involved, some vivid verbs, the line, bar, pie graphs are the most favorable options.

答案：对

9、The basic elements of a company presentation contain __.

答案：greeting and self-introduction、subject、main body、Q & A session

10、What are the preparations before a company presentation?

答案：Making a draft、Doing brief notes、Doing oral practice

第8章 单元测试

1、Product presentation may be given to the investors to attract additional funding.

答案：对

2、A complete product presentation should include all 6 parts: introduction, outline, body, summary, conclusion, question and answer session.

答案：错

3、It’s advisable to state the outline at the beginning when giving a product presentation.

答案：对

4、Using pictures and visual aids can help to attract the audience’s attention when giving a product presentation.

答案：对

5、You may give a fluent product presentation without practice ahead of time.

答案：错

6、Body language can help to leave a deep impression on the audience.

答案：对

7、A good product presentation should be kept short, simple, engaging and real.

答案：对

8、When using PowerPoint slides, you should try to limit slides to one every minute.

答案：对

9、Keep your product presentation simple. Here “simple” means __

答案：保守秘密

10、When giving a product presentation, you can use the following non-verbal communication skills: _.

答案：该问题答案暂未收录，请手动搜索。

第9章 单元测试

1、An annual report is an in-depth and comprehensive overview of a business’ or an organization’s key moments and metrics from the previous year.

答案：对

2、For closely held companies, periodic financial reports are required by law.

答案：错

3、The balance sheet provides a snapshot of the firm’s assets and liabilities.

答案：对

4、There are three Elements in balance sheet, namely assets, liabilities and owner’s equity.

答案：对

5、Assets= liabilities + owners’ equity

答案：对

6、Too much debt in the capital structure can pose a risk during rough periods in the economy, too little debt might be a sign that too little leverage is being used possibly limiting the company’s ability to grow as quickly as their competitors.

答案：对

7、A business presentation is typically carried out using audio/visual presentation material, such as projectors and statistical documents created with presentation software.

答案：对

8、A good presentation can help a professional, or a business stand out from the competition, connect with new clients and make an impression on industry leaders.

答案：√

9、Typical annual reports will include some basic reports and statements except __.

答案：该问题答案暂未收录，请手动搜索。

10、The following statements are usually related to improving presentation skills except __.

答案：climax

第10章 单元测试

1、Exhibitors usually sell more products at trade fairs than sales calls.

答案：错

2、It takes a comparatively short amount of time to reach the customers at trade fairs.

答案：对

3、Everyone who visits your display knows the detail of your product or service.

答案：错

4、The most valuable thing a trade fair provides is opportunity for future communication.

答案：√

5、Before sending your booth staffers, you need to consider the weather of the place where the trade show is held.

答案：错

6、Asking the non-competing exhibitors about the previous trade fairs is a good way to find the best fairs to attend.

答案：对

7、The key to find the best trade fairs lies in finding the ones that pull in the most decision makers for your industry.

答案：对

8、Offering food the attendees is an excellent idea.

答案：错

9、Directions: Choose the right things from the information box below for a seller/buyer to do at a trade fair. Pay attention, there are some things neither side should do.The seller:_ 答案：c

10、Directions: Choose the right things from the information box below for a seller/buyer to do at a trade fair. Pay attention, there are some things neither side should do.The buyer:

答案：acknowledge the presence of visitors.、Ask specific questions.

第11章 单元测试

1、Inquiries are usually made by sellers in international trade.

答案：错

2、In response to an inquiry, a quotation may be sent.

答案：对

3、In reply to an inquiry, you can provide more than what are asked for.

答案：对

4、There is no need to reply if you have no interest in the inquiry.

答案：错

5、A quotation is an indication of price without obligation.

答案：对

6、In making a firm offer, clear, complete and final trade terms are not necessary.

答案：错

7、An offer may either be firm or soft.

答案：对

8、A soft offer is an offer without engagement, so it is non-firm offer.

答案：对

9、An inquiry is a request for information regarding the supply of certain goods.

答案：对

10、A counter-offer is virtually a partial rejection of the original offer.

答案：对

第12章 单元测试

1、It is important to go to a negotiation having done your research.

答案：对

2、We should build trust with the other party, since trust will aid communication.

答案：对

3、A firm offer is not binding on the seller.

答案：错

4、Generally speaking, further orders will follow if the trial order proves satisfactory to both parties.

答案：对

5、In business letters, the handwritten signature is below the complimentary close.

答案：对

6、In a business letter, the salutation goes above the inside address.

答案：错

7、The body part of a business letter usually begins with reference to the previous letter received.

答案：对

8、In the general trading process, usually the seller makes an inquiry.

答案：错

9、An order contains the following items except________.

答案：a firm offer

10、The following phases are usually involved in a negotiation process except______.

答案：delivering the goods

第13章 单元测试

1、In payment in advance method, the importer makes full payment to the supplier before the shipment of goods is done.

答案：对

2、Payment in advance usually takes place when the importer has not long been established.

答案：对

3、Open account payment takes place when the importer has a long credit history and is well known to the seller.

答案：错

4、The bank issues documentary credits to a customer according to his credit-worthiness.

答案：对

5、Collection can be divided into D/P and D/A.

答案：对

6、L/C is the most frequently used means of payment in international trade.

答案：对

7、In L/C transactions, the seller applies to the issuing bank to open a letter of credit.

答案：错

8、In L/C transactions, the issuing band debits the buyer’s account and releases the relevant documents so that the buyer can claim the goods from the carrier.

答案：对

9、The following are different types of remittance except_______.

答案：Letter of Credit

10、In L/C transactions, ___ is responsible for paying money and tendering documents.

答案：the banker

第14章 单元测试

1、Clear stipulation of the shipment clause is an important condition for the smooth execution of the contract.

答案：对

2、Normally, there is one specific port of shipment and one specific port of destination stipulated in the contract.

答案：对

3、The port of destination should be close to where the goods are manufactured.

答案：错

4、“Prompt shipment” is a typical example to show the delivery date is not definite.

答案：对

5、The port of shipment is usually proposed and determined by the buyer.

答案：错

6、If partial shipment is allowed, the time and quantity of each shipment should be specified clearly in the contract.

答案：对

7、Only if he receives the L/C will the seller ship the goods to the buyer.

答案：对

8、The goods can reach the end users directly after the arrival of the shipment.

答案：错

9、In deciding the date for shipment, considerations must be given to some factors except __.

答案：price of goods

10、Which of the following factors will not influence the determination of delivery time?

答案：terms of payment

第15章 单元测试

1、It is only the buyer that may file a claim.

答案：错

2、The seller is not responsible for the loss taking place during the transit.

答案：对

3、The seller may also lodge a claim against the buyer if the latter fails to perform the contract.

答案：对

4、It is important to provide proof or evidence when making a claim.

答案：对

5、Referring to the inconvenience and damage caused is an effective way to lodge a claim.

答案：对

6、A claim may be refused if the damage is caused for improper handling.

答案：对

7、If the contract is based on FOB, the seller will not take the responsibility when the goods are damaged on board.

答案：对

8、When writing an adjustment letter, you need to explain the causes of the problem and what measures to be taken.

答案：对

9、When handling claims, it is important to take a positive attitude and be polite.

答案：对

10、A claim can be settled in the following ways:

答案：Making a refund、compensating for the losses、Giving a discount、replacing the faulty goods

第16章 单元测试

1、4 Ps is defined by many marketers as “putting the right product in the right place, at the right price and right time.”

答案：对

2、Distribution channel is a way of selling a company’s product either directly or via distributors.

答案：B. 形式参数

3、Michael Dell was not a strong believer in the power of advertising and frequently stressed its importance in the company’s strategy.

答案：错

4、Marketing shows how to reach to the customers and build long lasting relationship while sales just means selling is the ultimate result of marketing.

答案：对

5、Marketing is more than sales.

答案：对

6、Segmentation means breaking the heterogeneous market into smaller, homogeneous markets.

答案：对

7、Market Targeting only means to develop measure of segment attractiveness.

答案：错

8、Marketing plan is a written document that acts as a guidebook of marketing objectives for the marketing manager.

答案：对

9、Promotion decisions involve________.

答案：Promotion Strategy、Advertising、Public Relations and Publicity、Marketing communication budget

10、This process involves___________.

答案：Market segmentation、Market targeting、Market positioning

第17章 单元测试

1、Advertising works best when it’s developed to meet one goal at a time.

答案：对

2、Internet advertising, once seen as the mainstay of media advertising, is facing numerous challenges from alternative media, especially interactive and social media.

答案：错

3、The television is the fastest growing advertising media

答案：错

4、Handheld devices, such as cellphones, smartphones, portable computers and other wireless devices, make up the growing mobile device market.

答案：对

5、Indoor billboards are large structures located near transportation points intending to attract the interest of people traveling on roads or public transportation.

答案：错

6、Advertising can serve as a reminder to consumers.

答案：对

7、Advertisement can differentiate the product from its competitors.

答案：对

8、Advertisement can induce consumers to try the product.

答案：对

9、Print publications such as magazines, books, newspapers and __ (such as annuals) offer a variety of advertising opportunities.

答案：Special Issue publications

10、AIDA is an acronym that stands for Attention, Interest, Desire and_____. 答案：Action

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