老友网智慧树知到《高级英语视听说与逻辑思辨》章节测试答案
第一章
1、In daily communication, listening and speaking separately occupy the proportion of 45% and 30%.
A:对
B:错
答案: 对
2、The main forms In participatory and interactive speaking and listening involve face to face conversations, seminars, and tutorials.
A:对
B:错
答案: 错
3、Non participatory and interactive speaking and listening processes includes announcements, lectures, and TV or radios.
A:对
B:错
答案: 对
4、According to Nunan, there are three majors steps involved in successful advanced speaking process, i.e. transanctional and interpersonal skills, managing interaction, and negotiating meanings.
A:对
B:错
答案: 错
5、Core modules in this course includes critical thinking training,discussion with specific hot issue, and further application in extended listening and speaking practise.
A:对
B:错
答案: 对
6、According to Bloom, among the six basic levels of critical thinking, high order of thinking skills refer to understanding, applying, analyzing, evaluating and creating.
A:对
B:错
答案: 错
7、Critical thinking requires language learners to ask the right question and makes it easier for one to access evidence, evaluate arguments, and adapt one’s thinking.
A:对
B:错
答案: 对
8、Critical thinking involves reason and logic.
A:对
B:错
答案: 对
9、Critical thinking is judgement about beliefs and application to real world.
A:对
B:错
答案: 对
10、Critical thinking means black & while thinking mode.
A:对
B:错
答案: 错
第二章
1、Please listen to the video in the website on the issue of social media and then answer the following questions（0-18秒）
According to the kids in the interview, their answers cover the following EXCEPT
A:I don’t have a social media but watch Youtube the whole day.
B:I don;t have a social media because mom don’t allow me to have one.
C:I have a facebook and Gmail account already.
D:I have many friends on my social media.
答案: I have many friends on my social media.
2、please listen to the video in the website on the issue of social media and then answer the following questions
(18-26秒）The old man mentions his position towards social media that
A:For his generation ,he is a little bit overusing the social media.
B:For his generation, he is reasonably involved for having more than 1000 friends.
C:For his generation, he is reasonably involved but having too many friends online.
D:For his generation, he is a little bit out of dated compared with his peers
答案: For his generation, he is reasonably involved for having more than 1000 friends.
3、please listen to the video in the website on the issue of social media and then answer the following questions
(43秒-54秒）According to the lady, her attitude towards social media is
A:Positive, because there are abundant resources like videos there.
B:Negative, because social media is harmful to our health.
C:Positive, because there are beneficial videos which one can learn more from online courses.
D:Negative, because there are endless videos which might cause addictive problems among people who use it.
答案: Negative, because there are endless videos which might cause addictive problems among people who use it.
4、please listen to the video in the website on the issue of social media and then answer the following questions
(1分17秒-1分46秒）According to the speakers in this clip, the negative sides of social media includes the followings Except
A:One can see what’s happening outside with your friends anywhere.
B:Social media can make one jealous.
C:Social media can be abused, like bullied online by social media.
D:Social media might cause people to have self-consciousness because of bad comments or mean comments on social medias.
答案: One can see what’s happening outside with your friends anywhere.
5、please listen to the video in the website on the issue of social media and then answer the following questions
（1分47秒-1分55秒）When the speaker here mentions that he feels that he is like aphony, he actually means that
A:He is honestly showing people something on social media.
B:He is putting in front of people who he is on social medias.
C:He is putting in front of people who he wants people to think who he is.
D:He is comfortable with what he has shown on social media.
答案: He is putting in front of people who he wants people to think who he is.
6、please listen to the video in the website on the issue of social media and then answer the following questions
（1分55秒到1分59秒）The woman mentions that social media__________
A:waste her time deliberately
B:killing her time away effectively
C:make her wasting time unconsciously
D:attract her for funny content
答案: make her wasting time unconsciously
7、please listen to the video in the website on the issue of social media and then answer the following questions
(2分到2分14秒)The woman mentions that she doesn’t want the social media to run her life because______
A:She has seen so many people who makes living by social media
B:She has seen so many people who just spend time in social media
C:She has seen so many people who are addicted to social media
D:She has seen so many people who almost spend their most time in social media.
答案: She has seen so many people who almost spend their most time in social media.
8、please listen to the video in the website on the issue of social media and then answer the following questions
(2分15秒-2分36秒) The elder man criticizes social media that it is the cause for the detached relationship among people nowadays, for social media would make people the following reasons except______
A:We have no communication in dinner.
B:We are turning to be more technical.
C:We don’t hug or touch each other often now.
D:We start to communicate by social media in dinner.
答案: We start to communicate by social media in dinner.
9、please listen to the video in the website on the issue of social media and then answer the following questions
(2分36秒-2分49秒)The woman says that she loves social media because we are always evolving and changing, and social media helps us to ___
A:live in the moment and know what happen around us.
B:Know the moment and feel the time passing away
C:understand what other people are thinking
D:catch up with the latest big events.
答案: live in the moment and know what happen around us.
10、Please listen to the video in the website on the issue of social media and then answer the following questions.
According to what you have watched from the video, it is possible that social media is
A:double-edged
B:mostly welcomed by elder people
C:disliked by young people
D:welcomed by all the young kids
答案: double-edged
第三章
1、Please Listen to the following TED talk and answer the questions followed.
(1分11秒-55秒）
What happened when the speaker just built the instrument with his team to propose an experiment to fly to Venus?
A:He just joined NASA
B:He became involved in calculations of the greenhouse effect on earth and found that our atmospheric composition was changing
C:He has just resigned as principal investigator on the Venus experiment
D:He was continuing his experiment on the trip to Venus
答案:B
2、Please Listen to the following TED talk and answer the questions followed.
(1分55秒-2分17秒）
British physicist John Tyndall, in the 1850’s, made laboratory measurements of the infrared radiation, which is heat. And he showed that gasses such as CO2___________ , thus acting like a blanket warming Earth’s surface.
A:absorb heat
B:reflect heat
C:absorb sunlight
D:reflect sunlight
答案:A
3、Please Listen to the following TED talk and answer the questions followed.
(2分17秒-3分08秒）
The speaker worked with other scientists to analyze earth climate observations. In 1981,they published an article in Science magazine concluding that
A:observed warming of 0.4 degrees Celsius in the prior century was consistent with the greenhouse effect of increasing CO2
B:That Earth would likely warm in the 1980’s, and warming would exceed the noise level of random weather by the end of the century
C:The 21st century would see shifting climate zones, creation of drought-prone regions in North America and Asia, erosion of ice sheets, rising sea levels and opening of the fabled Northwest Passage
D: All of these impacts have since either happened or are now well under way
答案:D
4、Please Listen to the following TED talk and answer the questions followed.
（3分08秒-4分02秒）
The paper lead the speaker testifying to Congress in the 1980’s, testimony in which he emphasized that global warming increases
A:increases both extremes of the Earth’s water cycle
B:Only heatwaves and droughts on one hand, directly from the warming
C:Rainfall will become in less extreme events
D:There will be stronger storms
答案:A
5、Please Listen to the following TED talk and answer the questions followed.
(5分29-5分52秒）
The speaker then describe the most important conclusion from the physics, first,_, and second, _.
A:first, from Earth’s energy balance and, second, from Earth’s climate history
B:first, from Earth’s radiation balance and, second, from Earth’s climate history
C:first, from Earth’s energy balance and, second, from Earth’s warming history
D:first, from Earth’s energy balance and, second, from Earth’s changing geographical history
答案:A
6、Please Listen to the following TED talk and answer the questions followed.
(6分29-7分09秒）
The biggest reservoir, the ocean, was the least well measured, until the scientists use the evidence
A:measuring the heat content in Earth’s heat reservoirs
B:more than 3,000 Argo floats were distributed around the world’s ocean
C:reveal that the upper half of the ocean is gaining heat at a substantial rate
D:distribute more than 30,000 Argo floats around the world’s ocean
答案:B
7、Please Listen to the following TED talk and answer the questions followed.
(8分-8分29秒）
To argue against the claim that the Sun is the main cause of climate change held by climate change deniers, the speaker argues the followings EXCEPT
A:The measured energy imbalance occurred during the deepest solar minimum in the record, when the Sun’s energy reaching Earth was least
B:Yet, there was more energy coming in than going out
C:This shows that the effect of the Sun’s variations on climate is overwhelmed by the increasing greenhouse gasses, mainly from burning fossil fuels
D:The deep ocean is also gaining heat at a smaller rate, and energy is going into the net melting of ice all around the planet
答案:D
8、Please Listen to the following TED talk and answer the questions followed.
（09分20秒-10分07秒）
According to the scientific research, the speaker concludes that_____.
A:CO2, methane, and ice sheets were feedbacks that amplified global temperature change causing these ancient climate oscillations to be huge
B:CO2, and methane were feedbacks that amplified global temperature change causing these ancient climate oscillations to be huge, even though the climate change was initiated by a very weak forcing
C:CO2, methane, and ice sheets were warning signals that amplified global temperature change causing these ancient climate oscillations to be huge
D:CO2, methane, and ice sheets were feedbacks that simplified global temperature change causing these ancient climate oscillations to be huge
答案:CO2, methane, and ice sheets were feedbacks that amplified global temperature change causing these ancient climate oscillations to be huge
9、Please Listen to the following TED talk and answer the questions followed.
（11分06秒-11分39秒）
As for the sea level, the speaker speculates that according to current evidence of scientific research, it will
A:be more if we keep burning fossil fuels, perhaps even five meters, which is 18 feet, this century or shortly thereafter
B:be more if we keep burning fossil fuels, perhaps even 18 meters, which is five feet, this century or shortly thereafter
C:be more if we keep using green energy, perhaps even five meters, which is 18 feet, this century or shortly thereafter
D:rise at least one meter
答案:be more if we keep burning fossil fuels, perhaps even five meters, which is 18 feet, this century or shortly thereafter
10、Please Listen to the following TED talk and answer the questions followed.
(12分25秒-13分31秒）
Global warming is already affecting people. And the speaker then cited some facts to further proving his argument which includes
A:Moscow the year before and Europe in 2000
B:There are more than three standard deviations outside the norm
C:The Texas, Oklahoma, Mexico heatwave and drought last year
D: In recent years, because of global warming, they now cover about 10 percent – an increase by a factor of 15 to 50
答案:C
第五章
1、(0:00-2:38)
Even if the speaker could go back into government, she didn’t want to. What was the reason mentioned in the speech?
A:She was not qualified enough
B:She didn’t want to miss the last five years that my sons were at home
C:She didn’t realize what was really important to her
D:Her husband didn’t want to join her in Washington
答案:B
2、(2分38秒–4分12秒)
The measure of male-female equality is usually considered to be___
A:how many women are in such positons as prime minister, CEOs, etc.
B:a much wider range of equally respected choices.
C:Both of them
答案:A
3、(4分12秒-5分48秒)
What is the real equality in workplace?
A:Females and males taking roles as caregivers and breadwinners.
B:Breadwinners not being the caregivers at the same time.
C:Family coming first and work coming second.
D:Valuing family just as much as work.
答案:D
4、（5分48秒-6分32秒）
What did the 2008 national study on the changing workforce show?
A:Employees in flexible and effective workplaces are more engaged with their work
B:They’re more satisfied and more loyal
C:They have lower levels of stress and higher levels of mental health
D:Deep, flexible practices actually lowered operating costs and increased adaptability in a global service economy
答案:ABC
5、(6分32–7分23秒)
Why do fewer and fewer businesses close for siesta?
A:Siesta is just about avoiding the heat of the day
B:It reflect the advance of global corporations and 24-hour competition
C:There is no need to make a place for those we love
D:None of the above
答案:A
6、(7分23-09分04秒)
What is real equality in policy terms in the speech?
A:One of them stop working or reduce hours to be home
B:It meansrecognizing that the work that women have traditionally done is just as important as the work that men have traditionally done
C:Thecriteria should be used is who makes the most money
D:The criteria should be who is most committed to her career
答案:B
7、What do suchgovernments as Norway, Sweden, Denmark, the Netherlands provide ?
A:care for the elderly and the disabled
B:protections for pregnant women
C:support for caregivers at home, school and early childhood education
D:universal child care
答案:ABCD
8、（11分15秒-13分39秒）
Why does the speaker say that when a man decides to be a caregiver, he puts his manhood on the line?
A:It is universally recognized that the measure of a man is to compete with other men for power and prestige.
B:We should not be socializing our sons and our husbands to be whatever they want to be.
C:We should not besocializing them to make caregiving cool for guys.
D:None of the above
答案:A
9、（13分39秒-14分57秒）
What is the ultimate goal of r championing women’s rights?
A:It means doing everything we could to get women to the top
B:It means we have to value family every bit as much as we value work
C:It means that women and men take the roles as caregiver and breadwinner
D:None of the above
答案:AB
10、(14分57秒-16分59秒)
From the speech, it could be known that the speaker’s attitude towards therevolution for human equality is ___
A:Doubtful
B:Critical
C:Positive
D:Negative
答案:C
第九章
1、 (37秒-1分）When Bill Gates says that “Today the greatest risk of global catastrophe doesn’t look like this. Instead, it looks like this.”, “this” here refers to ___.
A:Missiles
B:Microbes
C:Ebola
D:Avian flu
答案:B
2、 (37秒到1分20秒）Now, part of the reason for this is that we’ve invested a huge amount in nuclear deterrents. But we’ve actually invested very little____________. We’re not ready for the next epidemic.
A:in developing vaccines
B:surveillance
C:medical treatment
D:in a system to stop an epidemic
答案:D
3、 (1分20秒-1分50秒） And as you look at what went on, the problem wasn’t that there was a system that didn’t work well enough, the problem was that __.
A:We didn’t have a system at all.
B:We didn’t have a surveillance system
C:We didn’t have a control system
D:We didn’t have a response system
答案:A
4、 (1’51秒-2分53秒）A ccording to Bill Gates, the current problems to contaim pandemics include the following EXCEPT
A:We didn’t have a group of epidemiologists ready to go
B:The case reports came in on paper. It was very delayed before they were put online and they were extremely inaccurate.
C:We didn’t have a medical team ready to go. We didn’t have a way of preparing people.
D:There was only a few scientists there to look at treatment approaches.
答案:D
5、 (2分:53秒-3分22秒）The duty of WHO refers that
A:The WHO is funded to monitor epidemics and deal with the emergency of pandemics.
B:The WHO is funded to monitor epidemics, but not to do these thingslike providing medical stuff to the infected countries.
C:There’s a group of handsome epidemiologists ready to go from WHO,and when they move in, they save the day.
D:The WHO is funded to monitor epidemics and report the latest cases to the related countries.
答案:B
6、 (6分13秒-7分21秒）When Bill Gates mentions that “What are the key pieces? First, we need strong health systems in poor countries. That’s where mothers can give birth safely, kids can get all their vaccines. But, also where we’ll see the outbreak very early on. We need a medical reserve corps”. Here “medical reserve corps”refers to
A:lots of people who’ve got the training and background who are ready to go, with the expertise.
B:lots of medical interns who’ve got the training and background who are ready to go, with the expertise.
C:lots oftop doctors in this field who’ve got the training and background who are ready to go, with the expertise.
D:lots of people who’ve got the training andlicensewho are ready to go, with the expertise.
答案:A
7、 (6分13秒-7分21秒）When Bill Gates says that “And then we need to pair those medical people with the military. taking advantage of the military’s ability”. The advantages of military ability includes the following EXCEPT
A:Move fast
B:Do logistics
C:Secure areas
D:Quarantine the infected areas
答案:D
8、 (6分13秒-7分21秒）Bill Gates points out that “ The last time a germ game was done in the United States was back in 2001, and it didn’t go so well. So far the score is germs: 1, people: 0.” Here he actually means that __
A:Germs and people are competing with each other
B:Germs win 1 point while people didn’t
C:Germs can easily win over people and infect more people.
D:Germs score higher than people in terms of competition.
答案:C
9、 (7分21秒-7分55秒）According to the budgets mentioned by the World Bank, if we have a worldwide flu epidemic, global wealth will go down by _.These investments offer significant benefits beyond just being ready for the epidemic.
A:over three trillion dollars and we’d have hundredsof deaths.
B:over three trillion dollars and we’d have thousandsof deaths.
C:over three trillion dollars and we’d have millions and millions of deaths.
D:over three trillion dollars and we’d havenumberlessdeaths.
答案:C
10、 (7分55秒-8分9秒）When Bill Gates says “…But we need to get going, because time is not on our side. ” He actually means that_______.
A:We might feel panic in the face of pandemics
B:Wemighthave to hoard cans of spaghetti or go down into the basement.
C:Investing more money in pandemics should be a priority.
D:What money can’t buy is time, so we need to respond to pandemics as early as possible.
答案:D
第四章
1、Please listen to the video in the website on the topic of “Airbnb guests are finding hidden cameras planted in their rentals”and then tell true(T) or false(F) for the following statements：
（0-00:13）Airbnb told CBS News that the company takes privacy extremely seriously and there is absolutely no place in our community for this kind of behavior.
A:对
B:错
答案:A
2、Please listen to the video in the website on the topic of “Airbnb guests are finding hidden cameras planted in their rentals”and then tell true(T) or false(F) for the following statements ：
(00:13-00:30) The company says cameras are “never allowed in bathrooms or bedrooms”, and that does stop ill-intentioned hosts from hiding them.
A:对
B:错
答案:B
3、Please listen to the video in the website on the topic of “Airbnb guests are finding hidden cameras planted in their rentals”and then tell true(T) or false(F) for the following statements：
（00:30-1:12）Megan Hilden, the 22-year-old from Washington State, said it was really scary when she and her friends found an ipad and a camera were filming in the house when staying in Switzerland.
A:对
B:错
答案:A
4、please listen to the video in the website on the topic of “Airbnb guests are finding hidden cameras planted in their rentals”and then tell true(T) or false(F) for the following statements
(1:12—1:36) The problem was not in coincidence, and an Indiana couple said they found a camera in a smoke detector in the bedroom at their Airbnb in Florida. The home owner was arrested for “video voyeurism.”
A:对
B:错
答案:A
5、Please listen to the video in the website on the topic of “Airbnb guests are finding hidden cameras planted in their rentals”and then tell true(T) or false(F) for the following statements：
(1:36-02:05) When asked whether it is legal or not to put a camera in the place they rent on Airbnb, Cameron Russel, a professor at Fordham Law, said that it’s conceivable if they gave you enough specific notice that they were going to do this and you willingly consented to them.
A:对
B:错
答案:A
6、please listen to the video in the website on the topic of “Airbnb guests are finding hidden cameras planted in their rentals”and then tell true(T) or false(F) for the following statements：
(02:05-02:35) Megan Hilden felt it was satisfying with the way Airbnb settling the problem mentioned above.
A:对
B:错
答案:B
7、Please listen to the video in the website on the topic of “Airbnb guests are finding hidden cameras planted in their rentals”and then tell true(T) or false(F) for the following statements：
(02:35-02:55) In order to protect ourselves from being recorded, experts suggest that we could invest in a digital device detector, search rooms and use a flash light to try and spot lenses.
A:对
B:错
答案:A
8、please listen to the video in the website and then tell true(T) or false(F) for the following statements ：
(00:00-00:16) Reid Hoffman is one of Silicon Valley’s most high-profile investors. He was an early investor in Facebook and is a co-founder of Linkedin. Hoffman is also a partner at the venture capital firm Greylock.
A:对
B:错
答案:A
9、please listen to the video in the website and then tell true(T) or false(F) for the following statements ：
(00:16-00:30) In a new book called “Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies” , Reid Hoffman says “blitzscaling” is “prioritizing speed over efficiency” when developing a company.
A:对
B:错
答案:A
10、please listen to the video in the website and then tell true(T) or false(F) for the following statements：
(00:30—01:11) By citing such examples as Airbnb, Uber and Faceboook, Reid Hoffman gives he reason is this is the modern way you build massive companies.
A:对
B:错
答案:A
第六章
1、（0-10秒）
According to the speaker, under what kind of conditions one can consider to live independently by oneself?
A:You live in your parent’s sitting room
B:You’ve got too many brothers and sisters
C:You economy is better
D:You are feeling more pressure about your job
答案:C
2、(10-27秒）What is the real situation about renting or buying a house in the United States?
A:In most cases, buying a house is 54% more affordable than renting a house
B:In most cases, renting a hosue is 54% more affordable than renting a house
C:In most cases, finding the right location can help one to buy an affordable house
D:In most cases, finding the right location can help one to rent an affordable house
答案:A
3、(28-41秒）If on want to rent a house, one should
A:Search online for the most convenient place.
B:Search in the areas and find the cheapest prices.
C:Hunt for a place you want and take an average of the places.
D:Add on insurance and two-month security deposit.
答案:C
4、(42秒-55秒）If one search for sale, which of the following elements should one consider as the crucial factors?
A:Mortgage, property taxes,insurance
B:Mortgage, property taxes, location
C:Down payment, property taxes, insurance
D:Down payment, property taxes, location
答案:A
5、（56秒-1分03秒）When one put the monthly cost of renting or buying a house side by side, which one seems cheaper?
A:Renting a house
B:Buying a house
C:Renting a house in the best location
D:Buying a house in the best location
答案:A
6、（1分03秒-1分10秒）which of the following should one seriously consider before buying a house EXCEPT?
A:Down payment
B:Closing costs
C:Maintenance fees
D:Market prices
答案:D
7、(1分14秒-1分18秒）The bright side of buying a house is
A:Properties usually depreciate over time.
B:Properties provide sense of belongings.
C:Properties usually appreciate over time.
D:Properties provide sense of happiness.
答案:C
8、(1 分19秒-1分23秒）The big downside of renting a house is that
A:One might meet a mean landlord.
B:One might encounter a noisy surroundings in the rented house.
C:One might meet a higher demand for renting prices from the landlord.
D:One might have to move frequently.
答案:C
9、(1分24秒-1分27秒） The last key issue to consider about renting or buying a house is
A:How long do you plan to live in your new place?
B:How often do you plan to move your job?
C:How long do you plan to pay of f the mortgage?
D:How long do you plan to pay for the rent?
答案:A
10、(1 分30-35秒）As a rule, if one want to cover the cost he initially buy a house, how many years can be enough?
A:Two years
B:Three years
C:Fours years
D:Five years
答案:D
第七章
1、What happened to the speaker before 9/11 about the mental health?
A:He didn’t really think it affected him
B:He was seriously suffering from it
C:He had found that it was also the fault of the society
D:He had felt that he might have the problem of PTSD
答案:A
2、When did the speaker feel that he had a massive panic attack?
A:When he came home to New York
B:When he went down to the subway in New York
C:When he was in Afghanistan
D:When he was just returned from the war
答案:B
3、Later, the speaker found that he might suffer from __.
A:anxiety
B:depression
C:PTSD
D:stress
答案:C
4、Does the speaker realize that his mental problem might be related with his experience in the war when he recovered?
A:Yes, he is very clear about it
B:No, he didn’t realize it at all
C:Yes, but he didn’t realize it at the beginning
D:No, but he later realized that it was PTSD
答案:D
5、About ___percent of people, however, wind up with chronic, long-term PTSD.
A:30
B:20
C:60
D:50
答案:B
6、What kind of people are not vulnerable to long-term PTSD?
A:people who were abused as children
B:people who have low education levels
C:people who have psychiatric disorders in their family
D:people who once get hurt in their body
答案:D
7、And maybe what determines the rate of long-term PTSD isn’t what happened out there, but the kind of society you come back to. And maybe if you come back to a close, cohesive, tribal society, you can get over trauma pretty quickly. And if you come back to an alienating, modern society, you might_____________________.
A:still soon recover from the trauma
B:recover after a long time
C:remain traumatized your entire life
D:remain healthy your entire life
答案:C
8、According to the speaker, he saw one study that compared women in Nigeria, one of the most chaotic and violent and corrupt and poorest countries in Africa, to women in North America. And the highest rates of depression were . That was also the wealthiest group.
A:urban women in North America
B:women in Nigeria
C:women in Japan
D:women in South African
答案:A
9、According to the speaker, why did the following events occur: After 9/11, the murder rate in New York City went down by 40 percent. The suicide rate went down. The violent crime rate in New York went down after 9/11. Even combat veterans of previous wars who suffered from PTSD said that their symptoms went down after 9/11 happened.
A:Basically, we tribalize, and that process of unifying feels so good and is so good for us, that it even helps people who are struggling with mental health issues
B:The reason is that if you traumatize an entire society, we don’t fall apart and turn on one another.
C:We cannot come together .We just split apart
D:People don’t want to be sad any more
答案:A
10、According to the speaker, Now, American soldiers,American veterans are coming back to a country that is so terrible that they could hardly accept. Which of the following is not what the American veterans have experienced or witnesses when they are back?
A:The two countries are so bitterly divided that the two political parties are literally accusing each other of treason
B:The two parties are of bing an enemy of the state
C:The two parties are of trying to undermine the security and the welfare of their own country
D:The gap between the rich and poor is not that big as it’s ever been
答案:D
第八章
1、 What is Tom’s main role in his new position?
A:Interpreting the changes from different sources.
B:Analyzing changes from the Internet for customers.
C:Using media information to inspire new ideas.
D:Creating things from changes in behavior, media, etc.
答案:D
2、 According to Tom, What areas of the business require the most focus on innovation right now?
A:Working around people and re-evaluate the role of advertising
B:Our own interests and re-evaluate the role of advertising
C:Our own channels and re-evaluate the role of advertising
D:Working around people and re-evaluate the role of clients
答案:A
3、According to Tom, what does innovation require of people?
A:Knowing previous success stories.
B:Being brave and willing to take a risk.
C:Being sensitive to business data.
D:Being aware of what is interesting.
答案:B
4、According to Tom, as an industry, we need to focus on___________.
A:Our gut feeling and on superb ideas
B:Just data supported arguments
C:Collecting information about clients
D:Making money
答案:A
5、What does Tom see as game-changing chances in the future?
A:Having people take a risk.
B:Aiming at a consumer level.
C:Using messages to do things.
D:Focusing on data-based ideas.
答案:B
6、 Which of the followings does Tom not advocate on how to serve messages directly to customers?
A:use ads to download mobile coupons
B:send offers to friends
C:save locations to clients
D:make phone calls
答案:C
7、What does Tom do first to deal with in the toughest job?
A:Looking for opportunities.
B:Considering a starting point.
C:Establishing the focal point.
D:Examining the future carefully.
答案:D
8、 After the hardest job, what should be followed?
A:Consider an entry point that is buyable in the next 4 months and make it happen
B:Consider an entry point that is reliable in the next 4 months and make it happen
C:Consider an confusing point that is buyable in the next 4 months and make it happen
D:Consider an entry point that it buyable in the next 3 months and make it happen
答案:A
9、 Which of the following might Tom work for ?
A:Media agency.
B:An Internet company.
C:A venture capital firm
D:A behavioral study center.
答案:A
10、In the role of media agencies, which of the following is not needed?
A:Collaboration
B:Openness
C:Fostering creativity
D:Honesty
答案:D
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