老友网智慧树知到《解密市场营销（双语）》章节测试答案
第一章
1、 Which of the following statements are correct?
A:Ethics are a set of moral principles that guide attitudes and behaviour.
B:Ethics are a set of rules.
C:Ethics are subjective and imprecise.
D:Ethics depend on social, cultural and individual factors.
答案: Ethics are a set of moral principles that guide attitudes and behaviour.,Ethics are subjective and imprecise.,Ethics depend on social, cultural and individual factors.
2、 Which of the following would be considered a partner in the formal definition of marketing?
A:Retailers who sell an organisation’s products
B:An organisation’s supplier of raw materials
C:Customers
D:An advertising agency who writes the copy for an organisation’s television commercial
答案: Retailers who sell an organisation’s products,An organisation’s supplier of raw materials,An advertising agency who writes the copy for an organisation’s television commercial
3、
Stakeholders of an organisation could include: __.
A:
owners
B:
shareholders
C:
employees
D:
customers
答案:
owners
,
shareholders
,
employees
,
customers
4、 Which of the followings are about marketing ethics issue?
A:Advertising junk food on children’s television
B:A salesperson exaggerating the benefits of a product to persuade a customer to purchase it
C:Increasing the price of a product due to increased customer demand and limited availability
D:Failing to inform consumers of known potential risks of using a product
答案: Advertising junk food on children’s television,A salesperson exaggerating the benefits of a product to persuade a customer to purchase it,Failing to inform consumers of known potential risks of using a product
5、 Which of the followings are potential benefits of an organisation acting in a socially responsible manner?
A:Good publicity
B:The generation of goodwill
C:It can attract future employees.
D:It can encourage consumers to support the organisation.
答案: Good publicity,The generation of goodwill,It can attract future employees.,It can encourage consumers to support the organisation.
6、
A product can be __.
A:
an idea
B:
a good
C:
a service
D:
a person
答案:
an idea
,
a good
,
a service
,
a person
7、
A brand can be __.
A:
a collection of symbols intended to create an image in a customer’s mind
B:
a name, logo, slogan or design that differentiates a product
C:
the bundle of attributes of a product
D:
anything offered to a market
答案:
a collection of symbols intended to create an image in a customer’s mind
,
a name, logo, slogan or design that differentiates a product
8、 In marketing, which of the following statements about promotion are correct?
A:It is simply another name for advertising.
B:It can be used to remind customers about a product.
C:It can be used to inform or persuade customers.
D:It can be used to create awareness.
答案: It can be used to remind customers about a product.,It can be used to inform or persuade customers.,It can be used to create awareness.
9、 Which of the following are marketing activities?
A:Accounting
B:Personal selling
C:Research&Development
D:Public relations
答案: Personal selling,Public relations
10、
The traditional 4Ps framework includes __.
A:
place
B:
people
C:
partners
D:
product
答案:
place
,
product
第二章
1、 An organisation that outsources functions that can be done more efficiently by specialist external providers is shifting those functions from _.
A:its micro-environment to its macro-environment
B:its internal environment to its micro-environment
C:its internal environment to its macro-environment
D:its internal environment to its external environment
答案: its internal environment to its micro-environment,its internal environment to its external environment
2、 A movie studio lobbying governments to introduce harsher penalties for the mass copying of pirated DVDs is an example of an organisation attempting to influence its _.
A:internal environment
B:external environment
C:marketing environment
D:target market
答案: external environment,marketing environment
3、 Which of the followings are part of an organisation’s macro-environment?
A:Competitive forces
B:Technological forces
C:Sociocultural forces
D:Political forces
答案: Technological forces,Sociocultural forces,Political forces
4、 Which of the followings are examples of an economic macro-environmental force?
A:The Australian dollar rising in value
B:A fall in demand for commodities such as coal and iron ore due to the global financial crisis
C:The level of consumer spending decreasing
D:A rise in interest rates
答案: The Australian dollar rising in value,A fall in demand for commodities such as coal and iron ore due to the global financial crisis,The level of consumer spending decreasing,A rise in interest rates
5、 The rising use of social networking sites could be attributed to _.
A:sociocultural forces
B:technological forces
C:legal forces
D:economic forces
答案: sociocultural forces,technological forces
6、 Factors those are beyond the organisation’s direct control, though the organisation may be able to have some influence over them, are _.
A:weaknesses
B:opportunities
C:threats
D:strengths
答案: opportunities,threats
7、 Which of the followings are demographic characteristics?
A:Age
B:Gender
C:Ethnicity
D:Marital status
答案: Age,Gender,Ethnicity,Marital status
8、 The macro-environment encompasses _.
A:country and regional geographic levels
B:local and state geographic levels
C:the factors outside of the industry that influence the survival of the organisation
D:marketing planning
答案: country and regional geographic levels,local and state geographic levels,the factors outside of the industry that influence the survival of the organisation
9、 Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _ forces.
A:technological
B:cultural
C:legal
D:environmental
答案: technological,legal,environmental
10、 SWOT includes _.
A:situation and threats
B:strengths and threats
C:weaknesses and opportunities
D:weakness and opposition
答案: strengths and threats,weaknesses and opportunities
第三章
1、 The broad influences on consumer behaviour can be categorised as _.
A:situational
B:psychological
C:group
D:individual
答案:
2、 Which of the following would describe an opinion leader from a marketing perspective?
A:A person of high standing in the community
B:A reference group member who provides relevant and influential advice
C:Your one-month-old baby sister
D:Media commentators who have a large audience
答案:
3、 Which of the following purchase situations would likely be described as high involvement in terms of consumer decision-making?
A:Weekly supermarket shopping
B:The purchase of familiar products
C:Infrequently purchase
D:The purchase of more expensive products
答案:
4、 How can a marketer attempt to reduce the likelihood of a purchaser of their product experiencing cognitive dissonance?
A:By increasing the price of their product
B:By offering bonuses or rebates to be redeemed some time after purchase, to give the purchaser additional value
C:It is not possible for a marketer to influence the potential cognitive dissonance of a consumer.
D:By ensuring that their products, when used, will meet consumer expectations
答案:
5、 Which countries below would score lower than Australia or New Zealand on Hofstede’s ‘individualism’ dimension of culture?
A:India
B:Japan
C:United States
D:China
答案:
6、 Which of the following statements regarding subcultures are correct?
A:A subculture is a group comprising individuals of similar rank within a social hierarchy.
B:A subculture is a group of individuals who share common attitudes, values and behaviours that distinguish them from the broader culture.
C:Subcultures are important to marketers when their shopping and purchasing behaviour is significantly different from the reminder of population.
D:A hip-pop culture would be an example of a subculture.
答案:
7、 Which of the following could be a reference group for an individual?
A:A work or professional group
B:Their family
C:Their idols
D:Their pets
答案:
8、 Demographic characteristics include _.
A:lifestyle and personality.
B:age and income.
C:education level and gender.
D:race and religious belief.
答案:
9、 According to Maslow’s theory, which of the following needs would an individual attempt to satisfy before the others?
A:Safety
B:Financial
C:Hunger
D:Thirst
答案:
10、 Which of the following statements are correct?
A:Perception is subjective.
B:Perception can be particular to an individual.
C:Perception is objective.
D:Perception can be selective.
答案:
第四章
1、 Juicy buys sugar from a local factory and sells lollies to department stores and supermarkets. Which markets do these transactions take place in?
A:Producer markets
B:Reseller markets
C:Wholesale markets
D:Retail markets
答案:
2、 Institutional markets are distinguished from other business markets by _.
A:the fact they do not sell goods.
B:the not-for-profit nature of their activities.
C:their non-public nature.
D:the fact they do not sell services.
答案:
3、 High-value purchases are relatively common in which business markets?
A:Consumer and reseller
B:Online and consumer
C:Producer and institutional
D:Reseller and government
答案:
4、 Which of the following statements about business-to-business transactions in general are likely to be correct?
A:The relationships between buyers and sellers tend to be short term.
B:They can be for high volume and high value purchases.
C:They can involve regular repeat purchases.
D:Price and other conditions of sale can be open to negotiation.
答案:
5、
Guitars usually have ebony or rosewood fretboards. The demand for ebony and rosewood varies with the demand for guitars. This is an example of _.
A:
joint demand
B:
consumer demand
C:
elastic demand
D:
derived demand
答案:
6、 Company A buys glue for use in manufacturing its products from companies B, C and D. Which of the following are unlikely to decrease the amount of glue that Company A demands?
A:Company B begins selling glue to consumers.
B:Company C increases its glue prices.
C:Company D stops producing glue.
D:Company E begins buying glue from companies B, C and D.
答案:
7、 Which of the followings are correct?
A:Buyers have the final authority to make business purchasing decisions.
B:New task purchases are likely to involve extensive evaluation of options.
C:Many businesses use multiple suppliers so they are not overly reliant on any one other business.
D:Business purchasing decisions often involve development of a formal product requirement specification.
答案:
8、 In which of the following business markets are high-volume purchases likely to be a characteristic?
A:Reseller market
B:Consumer market
C:Institutional market
D:Government market
答案:
9、 Which of the following statements are correct?
A:Demand for components in business markets mostly tends to be price inelastic.
B:Equipment suppliers can take advantage of joint demand by offering ongoing supply of maintenance and consumables.
C:A just-in-time approach to taking delivery of components reduces inventory costs, but increases the risk that the production process will be brought to a halt by the shortage of any component.
D:While industry demand tends to be inelastic, demand for the business products of any particular company can be elastic.
答案:
10、 Which steps of the business decision-making process may be omitted for the straight rebuy?
A:Problem/need recognition
B:Evaluation of options
C:Information search
D:Post-purchase evaluation
答案:
第五章
1、 Which of the following statements are correct?
A:Mass marketing is best suited to situations where buyers have common wants, needs and demands.
B:Target marketing is best suited to situations where subgroups in the market can be identified that have similar characteristics.
C:Target marketing is best suited to situations where buyers have common wants, needs and demands.
D:Customised marketing is best suited to situations where buyers have unique wants, needs and demands.
答案:
2、 Which of the following statements are correct?
A:Mass marketing is an undifferentiated approach to marketing.
B:An undifferentiated approach to marketing potentially allows an organisation to achieve economies of scale in production .
C:An differentiated approach to marketing potentially allows an organisation to achieve economies of scale in production .
D:Mass marketing allows for an organisation to build close relationships with customers.
答案:
3、 Which of the following would be advantages of a customised marketing strategy?
A:Positive word-of- mouth customer referrals
B:Building close relationships with a customer
C:Customer loyalty
D:Potential repeat purchases from the customer
答案:
4、 Which of the following statements are correct?
A:A market segment has distinctive needs, but the members of the segment have similar needs.
B:A market segment has similar needs, but the members of the segment have distinctive needs.
C:An architect designing a couple’s ‘dream’ home is an example of customised marketing.
D:A market segment has distinctive needs, and the members of the segment have distinctive needs.
答案:
5、 Which of the following statements are correct?
A:An organisation following the target marketing concept should target all market segments.
B:Different target markets may require a different positioning strategy.
C:Market segments should be selected for targeting after an evaluation process.
D:Markets can be segmented many different ways using different segmentation variables.
答案:
6、 Which of the following statements are correct?
A:Geographic segmentation variables include climate.
B:Targeting geographic areas that have a high number of potential customers may create distribution efficiencies for an organisation.
C:Geographic segmentation allows for the segmentation of very small geographical areas, such as a single suburb.
D:Geographic segmentation variables include age and gender.
答案:
7、 Which of the following statements are correct?
A:A product, organisation or brand may be able to be repositioned.
B:The positioning of an organisation, its product/s and brand/s should be consistently reinforced.
C:The positioning of an organisation, its product/s and brand/s should be changed regularly.
D:How an organisation wishes to position its product offering to a target market should influence the development of its marketing mix for that target market.
答案:
8、 Which of the following can influence the market position of an organisation, its products, or its brands in the minds of target consumers?
A:Advertising and other promotional efforts
B:The customer’s experience of the organisation, product, or brand
C:The price of the organisation’s product
D:The features of the organisation’s product
答案:
9、 Which of the following would be considerations for an organisation in evaluating market segments and deciding which to target?
A:The ability of the organisation to satisfy the needs and expectations of different market segments
B:The potential sales volume and revenues of different market segments
C:An understanding and/or analysis of competitors and how their offerings are seen by potential target market segments
D:The cost to the organisation of targeting that market segment
答案:
10、 Which of the following statements are correct?
A:Psychographic segmentation variables include consumer personality attributes.
B:Psychographic segmentation variables include consumer lifestyles.
C:Psychographic segmentation variables include consumer’s benefit expectations of a product.
D:Psychographic segmentation variables include consumer brand loyalty.
答案:
第六章
1、 Which of the following statements are correct?
A:A service is a product.
B:A physical good is a product.
C:A service usually involves transfer of ownership.
D:A physical good is tangible, a service is intangible.
答案:
2、 Which of the following statements are correct?
A:For many products, as competition increases over time, features that could once have been classified as augmented become expected or even core features.
B:The core product comprises the fundamental product benefit that satisfies the consumer’s need or want.
C:For some products, support services and guarantees may be at the augmented product level, and for other products, these same features may be at the expected level.
D:A product can be a consumer product or a business-to-business product, but not both.
答案:
3、 For which of the following products is a consumer likely to purchase with little or no engagement in the decision-making process?
A:Specialty
B:Unsought
C:Convenience
D:Shopping
答案:
4、
Convenience products include_________.
A:
impulse products
B:
staple products
C:
emergency products
D:
business-to-business products
答案:
5、
Business-to-business products include_________.
A:
parts and materials
B:
equipment
C:
staple products
D:
services and supplies
答案:
6、 Which of the following statements are correct?
A:Products may be unprofitable in the introduction phase of the product life cycle.
B:The stage that a product is at in the product life cycle depends solely on how long the product has been in the market.
C:he new product development phase of the product life cycle can involve substantial costs for an organisation.
D:In the maturity phase of the product life cycle, sales will most likely peak or start to fall.
答案:
7、 Which of the following statements are correct?
A:Business-to-business products include products that organisations use in the production of other products.
B:Business-to-business products include products that organisations use in their daily operations.
C:Once a product has reached the maturity phase of the product life cycle, it is not possible to move back to the growth stage.
D:Promotional activities to build awareness of a product are most likely to be necessary in the introduction phase of the product life cycle.
答案:
8、
A brand_________.
A:
is a collection of symbols
B:
is a name
C:
is a slogan
D:
is a design
答案:
9、 Which of the following statements are incorrect?
A:A trade mark legally registers a brand name or brand mark in order that an organisation may exclusively use it in the market.
B:Brand equity is the added value that a brand gives a product.
C:Brand equity is determined by the organisation rather than the consumer.
D:A customer’s brand loyalty, once established, will never change.
答案:
10、 Which of the following statements are correct?
A:Manufacturer brands are owned by producers and clearly identified at the point of sale.
B:Private label brands are owned by resellers (such as wholesalers and retailers).
C:Manufacturer brands are the most common type of brand.
D:Private label brands are becoming more common.
答案:
第七章
1、 Which of the following factors would be likely to influence an organisation’s pricing decision for its products?
A:Production, communication and distribution costs
B:Required profitability
C:Competitors’ prices
D:Customers’ willingness to pay
答案:
2、 Which of the following statements are correct?
A:An exchange of value always involves a monetary transaction.
B:Price is a measure of value for buyers.
C:Price is a measure of value for sellers.
D:Not-for-profit organisations may charge a price for their products.
答案:
3、 Which of the following statements are correct?
A:The unit cost of production of a product may decrease as production quantity of it increases.
B:Price cannot be flexible in the short term.
C:A product’s price may be set low initially in order to penetrate a market.
D:An organisation may adjust its prices at various times of the year to stimulate demand and generate cash flow.
答案:
4、 Which of the following statements are likely to be incorrect?
A:Low-priced, high-volume products are usually sold through selective retail distribution.
B:High-price, high-margin specialty brands are usually sold through intensive, convenience distribution.
C:Prices are less likely to be in the advertisement.
D:Low prices are consistent with a high quality positioning approach.
答案:
5、
Which of the following assumptions would support McDonald’s decision to charge higher prices at their restaurants that are located in lower income suburbs?
A:
That demand for their product in low income areas is price inelastic.
B:
That demand for their product in low income areas is price elastic.
C:
McDonald’s believes in demand-based pricing.
D:
McDonald’s doesn’t believe in demand-based pricing.
答案:
6、 Which of the following would likely be flexible cost for an organisation?
A:Sales commissions
B:Office rent
C:Raw materials
D:Packaging
答案:
7、 Which of the following statements are correct?
A:Where marginal cost is less than marginal revenue, an organisation can increase profits by selling more units.
B:Where marginal cost is more than marginal revenue, an organisation can increase profits by selling more units.
C:Where marginal cost is less than marginal revenue, each additional unit sold incurs a loss for the organisation.
D:Where marginal cost is more than marginal revenue, each additional unit sold incurs a loss for the organisation.
答案:
8、 Which of the following would be classified as ‘non-price’ competition?
A:Brand image
B:Product quality
C:Customer service
D:Convenience
答案:
9、 Which of the following statements are correct?
A:Price competition is undesirable for a seller unless it has a cost advantage over competitors.
B:An organisation choosing to compete on aspects other than price has greater power to decide on the profit margin per unit sold for its products.
C:An organisation with low fixed costs and high variable costs could least afford to engage in price competition.
D:An organisation with high fixed costs and low variable costs could least afford to engage in price competition.
答案:
10、 About the cost-plus pricing, which of the following statement are correct?
A:It is often used when it is easy to determine the costs of the product.
B:It is often the case for large, complex projects such as roads and commercial building construction.
C:The seller adds their required profit margin as a dollar amount or percentage to the costs once the project is complete.
D:The advantage for the buyer is that they can be assured of the final price they will pay.
答案:
第八章
1、 Which of the following statements are correct?
A:Choosing appropriate media makes it possible to aim advertising at potential target markets.
B:The choice of media in which to advertise can positively or negatively impact on a brand’s image.
C:Public relations campaigns are generally high cost.
D:Public relations activities can be used as a tool to combat negative perceptions or events.
答案:
2、 Which of the following statements are correct?
A:An organisation can implement sales promotion strategies to offer extra value to consumers in a bid to increase sales.
B:An organisation can implement sales promotion strategies to offer extra value to retailers in a bid to increase sales.
C:An organisation can implement sales promotion strategies to offer extra value to salespeople in a bid to increase sales.
D:An organisation can implement sales promotion strategies to smooth demand.
答案:
3、
Which of the following are disadvantages of personal selling over other promotional activities?
A:
The marketing message can be tailored to suit the potential buyer’s needs.
B:
Personal selling is time-consuming.
C:
Personal selling has a more limited reach.
D:
Personal selling is relatively expensive.
答案:
4、 Which of the following statements are correct?
A:c. Advertising in newspaper can be effective in reaching niche target markets.
B:The overall effectiveness of advertising can be difficult to measure.
C:Advertising in magazines can be effective in reaching niche target markets.
D:Advertising via television can be effective in targeting a geographically concentrated audience.
答案:
5、 A public relations campaign could potentially be used by an organisation for which of the following reasons?
A:To counter negative publicity
B:To generate positive publicity and goodwill
C:As part of crisis management
D:To build and sustain good relationships with stakeholders
答案:
6、
Which of the following statements are correct?
A:
Advertising in newspaper can be effective in reaching niche target markets.
B:
The overall effectiveness of advertising can be difficult to measure.
C:
Advertising in magazines can be effective in reaching niche target markets.
D:
Advertising via television can be effective in targeting a geographically concentrated audience.
答案:
7、 A public relations professional would likely engage in which of the following activities?
A:Event promotion
B:Media liaison
C:Lobbying
D:Product pricing
答案:
8、 Which of the following statements are correct?
A:Loyalty programs reward consumers for the amount they spend.
B:Loyalty programs can be a form of consumer sales promotion.
C:Loyalty programs are designed to encourage repeat purchases.
D:Loyalty programs include signage and displays in stores, and free product trials of demonstrations in stores.
答案:
9、 Which of the following statements are correct in relation to post-purchase dissonance?
A:A consumer feeling they have purchased too much after a shopping trip is an example of post-purchase dissonance.
B:A consumer feeling they have purchased what they expected after a shopping trip is an example of post-purchase dissonance.
C:A consumer having second thoughts about the wisdom of a product purchase is an example of post-purchase dissonance.
D:A salesperson who follows up with a customer after they have made a purchase may be able to reduce that customer’s post-purchase dissonance.
答案:
10、 Which of the following statements are correct?
A:Sponsorship is a public relations tool.
B:In return for financial or other support, a sponsor will usually have the right to display or associate their brand name, logo, or advertising with an event or person.
C:A sponsor must legally ensure that an event or person they are sponsoring has some form of relationship with their products or activities.
D:Consumers are beginning to pay less attention to corporate sponsorships.
答案:
第九章
1、
Intermediaries in a distribution channel can include _.
A:
wholesalers
B:
retailers
C:
industrial distributors
D:
customers
答案:
2、 Best Western allows people to book a motel room by contacting them, or via retail travel agents or online services such as wotif.com. Which of the following options best describes this distribution model?
A:Direct
B:Indirect
C:Exclusive
D:selectively
答案:
3、 Which of the following distribution channels are correct?
A:Producer, retailer, wholesaler, consumer
B:Producer, wholesaler, retailer, consumer
C:Producer, agent/broker, consumer
D:Producer, consumer
答案:
4、
Which of the following would be relevant considerations for the location of a retail store?
A:
Customer access to public transport and public parking available in a potential area.
B:
Proximity to competitors.
C:
Proximity to complementary retailers.
D:
Whether the geographic area contains a significant proportion of their target market demographic.
答案:
5、
A benefit that retailers offer in the distribution channel is exchange efficiency. This means that _.
A:
the number of parties that producers and wholesalers must deal with is reduced
B:
the number of sellers that consumers must deal with is reduced
C:
the number of parties that producers and wholesalers must deal with is increased
D:
the number of sellers that consumers must deal with is increased
答案:
6、
Discount stores are characterised by _.
A:
high turnover
B:
high levels of customer service
C:
low margins
D:
self-service
答案:
7、 Which of the followings are forms of direct marketing?
A:Telemarketing
B:Catalogue marketing
C:Door-to-door selling
D:Automatic vending machines
答案:
8、 Which of the following statements are correct?
A:Agents and brokers can operate on behalf of buyers.
B:Agents and brokers can operate on behalf of sellers.
C:Agents and brokers can operate on behalf of both buyers and sellers.
D:Agents and brokers can act as intermediaries to connect members of the marketing channel.
答案:
9、 Which of the following statements are correct?
A:Wholesaling does not include transactions with end consumers.
B:Wholesalers deal with businesses in the distribution channel.
C:Wholesalers tend to deal with large volumes of products in their transactions.
D:Wholesalers generally advertise in the mass media.
答案:
10、 Which of the followings are potential benefits provided by wholesalers?
A:A wholesaler can promote and sell a manufacturer’s products to retailers.
B:A wholesaler can hold and manage a manufacturer’s inventory.
C:A wholesaler can reduce risk when conducting transactions.
D:A wholesaler can have bulk buying power with manufacturers and are able to pass on savings to retailers.
答案:
第十章
1、 Which of the following statements are incorrect?
A:Direct distribution is particularly common for service products.
B:Direct distribution is particularly common for physical goods.
C:Direct distribution is particularly common for both goods and services.
D:Direct distribution isn’t particularly common for neither goods nor services.
答案:
2、 Which of the following statements are correct?
A:Services can include activities, performances and benefits offered for sale.
B:Services are intangible.
C:Services involve a transfer of title.
D:A product offering can consist of both a physical good and a service component.
答案:
3、
Which of the following characteristics distinguishes a service from a physical good?
A:
Intangibility
B:
Inseparability
C:
Heterogeneity
D:
Perishability
答案:
4、 Which of the following statements are false?
A:The intangible nature of services makes their evaluation prior to purchase difficult.
B:The tangible nature of services makes their evaluation prior to purchase easy.
C:The intangible nature of services makes their evaluation prior to purchase easy.
D:The tangible nature of services makes their evaluation prior to purchase difficult.
答案:
5、
In order to reduce consumer feelings of uncertainty prior to purchasing a service, marketers can use _.
A:
tangible cues
B:
guarantees
C:
honeyed but fraud words
D:
positive word-of-mouth promotion
答案:
6、 Which of the following would be classed as physical evidence in terms of the tangible cues that customers may use to evaluate a service?
A:Staff uniforms
B:Price
C:Delivery vehicles
D:Attitude
答案:
7、 Which of the following statements regarding services are correct?
A:A service is an intangible product offering that does not involve ownership.
B:A service is a tangible product offering that does not involve ownership.
C:A service is a tangible product offering that does involve ownership.
D:A service is experienced.
答案:
8、 Which of the following statements are correct?
A:A service is usually produced and consumed at the same time.
B:Price may be used by consumers as a guide to service quality.
C:Services can be delivered online.
D:The inseparable characteristic of services means that a service provider and a service consumer must be in the same location.
答案:
9、 Which of the following could potentially reduce the heterogeneous nature of a service product?
A:The use of technology
B:Reducing ing the number of transactions
C:The use of machinery
D:Staff training
答案:
10、 Which of the following statements are correct?
A:Balancing supply and demand helps to overcome issues that may arise due to the service characteristic of perishability.
B:Services can be standardised.
C:Services can be customised.
D:Unlike physical goods, there can be no intermediaries in a service distribution channel.
答案:
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