老友网智慧树知到《跨文化商务沟通》见面课答案
见面课：冰山之下——商业广告中的文化价值观
1、问题:Culture is like an iceberg. Only a small part of culture is visible. For instance, food, dress, paintings are all apparent to eyes. But a great part of culture is hidden under the water, such as _, , and so on.
选项：
A:views
B:attitudes
C:architecture
D:customs
答案: 【views,attitudes,customs】
2、问题:Originally Geert Hofsted developed a model that identifies four primary cultural dimensions: _, , Individualism versus Collectivism, ___.
选项：
A:Power Distance
B:Long- versus Short-Term Orientation
C:Uncertainty Avoidance
D:Masculinity versus Femininity
答案: 【Power Distance,Uncertainty Avoidance,Masculinity versus Femininity】
3、问题:Chinese consumers can be ascribed to the values of conformity and “face”.
选项：
A:对
B:错
答案: 【对】
4、问题:It’s better for advertisers to realize and take note of the different cultural values and make corresponding adjustments to their advertising appeals.
选项：
A:对
B:错
答案: 【对】
5、问题:The Americans have the spirit of innovation and risk-taking. They are not willing to cope with uncertainties inherent in life and can tolerate and accept new ideas and strangers.
选项：
A:对
B:错
答案: 【错】
见面课：商业宣讲实践
1、问题:In the presentation of GTech, the first part is to introduce some basic information about GTech.
选项：
A:对
B:错
答案: 【错】
2、问题:PPT with paragraphs of text significantly decreases the attention of the audience.
选项：
A:对
B:错
答案: 【对】
3、问题:Keeping your hands in your pockets during the presentation shows your confidence.
选项：
A:对
B:错
答案: 【错】
4、问题:Images in PPT can distract people’s attention and make the message less powerful.
选项：
A:对
B:错
答案: 【错】
5、问题:A subtle nod, smile or placement of your hands can drastically change the meaning of your words.
选项：
A:对
B:错
答案: 【对】
6、问题:What is the most obvious difference among informative presentation, persuasive presentation, and goodwill presentation? ( )
选项：
A:the audience
B:the information
C:the purpose
D:the language
答案: 【the purpose】
7、问题:GTech is a __ company ( )
选项：
A:food
B:technical
C:media
D:consultative
答案: 【food】
8、问题:Which is NOT the need of Japanese hospitals on robot nurses? ( )
选项：
A:error-oriented
B:integrated
C:autonomous
D:error-free
答案: 【error-oriented】
9、问题:Which can NOT help you identify your audience in preparing a business presentation? ( )
选项：
A: Age
B:Appearance
C:Occupation
D:Interest
答案: 【Appearance】
10、问题:Which can NOT attract audience’s attention? ( )
选项：
A:Use a rising intonation
B:Stress important words
C:Use short sentences at the start of a point
D:Keep on talking
答案: 【Keep on talking】
见面课：障碍与沟通——跨文化商务案例分析
1、问题:What are the reasons for the Toyota Recall Crisis?
选项：
A:The failure of the public relations
B:A culture of deference
C:Employee’s Loyalty
D:Communication across cultures
答案: 【The failure of the public relations,A culture of deference,Employee’s Loyalty,Communication across cultures】
2、问题:When responding to consumer safety issues, the typical Japanese corporation’s response is __.
选项：
A:Minimization of the problem
B:Reluctance to recall the product
C:Criticize the team members
D:too little compassion and concern for customers
答案: 【Minimization of the problem,Reluctance to recall the product,too little compassion and concern for customers】
3、问题:There are many ways of examining cultural differences and their impact on international management. Culture can affect _.
选项：
A:technology transfer
B:managerial attitudes
C:managerial ideology
D:business-government relations
答案: 【technology transfer,managerial attitudes,managerial ideology,business-government relations】
4、问题:How can the culture of a society directly affect management approaches?
选项：
A:centralized versus decentralized decision making
B:safety versus risk
C:stability versus innovation
D:individual versus organization loyalty
答案: 【centralized versus decentralized decision making,safety versus risk,stability versus innovation】
5、问题:Which statement in the following French culture is not right?
选项：
A:Social class is important and social interactions are affected by class stereotypes.
B:The French may admire or be fascinated with people who disagree with them.
C:The French are very status conscious, and they like to provide signs of their status.
D:The French focus on good connections, which can result in lower costs for doing business.
答案: 【The French focus on good connections, which can result in lower costs for doing business.】
6、问题: Which factor needs to be considered when pursuing business in Brazil?
选项：
A:Physical contact is acceptable as a form of communication.
B:Brazilians tend to trust others, so be sure to form a strong relationship before bringing up business issues.
C:Appearance is very important, as it will reflect both you and your company.
D:Patience is not important.
答案: 【Physical contact is acceptable as a form of communication.,Appearance is very important, as it will reflect both you and your company.】
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